• We strive to develop a stronger presence of mature, intelligent film criticism by Christian writers in the cultural dialogue on cinema - including print and the Internet.
• We work towards a fuller, more rewarding appreciation of the arts, acknowledging that the arts are an innately spiritual endeavor.
• We acknowledge that what has in the last few decades become popularly known as "Christian criticism" is generally an inadequate response to art that leads to narrow interpretations, moralizing, and didacticism. Thus we seek to examine and interpret film in all its aspects - from aesthetic qualities to social, political, and spiritual implications and beyond. We promise to avoid relying on a "ratings tyranny" - a "checklist" of potentially offensive elements that distracts readers from a fuller examination of the work.
• We seek to provide community, resources, and challenges to Christian film critics on the Internet.
• We seek to "cross-pollinate" member film criticism by directing readers to the larger group.